Monday, May 31, 2010

Beginner's Craft Course: Facebook Ads

I'm proud to start my beginner's craft course in sales, marketing, and business with you today! I will experiment with various marketing techniques and promotions, share tips from my own brain as well as outside sources, then I will actually try out all the techniques with my etsy shop and review my progress. Today I'm starting with Facebook Ads.
Disclaimer: I'm no expert. I am going to make mistakes. This is a learning process for me as well as my readers. I welcome any comments or questions, or advice and I will try to respond to each and every one. I can learn from you as much as you learn from me!

I've had a little success with Facebook ads in the past, so I want to try it out again for a longer period of time. I only have a small budget, ($5.20 per day). I've taken out a local ad, including only the more "well off" cities in Ohio, and I have also taken out an international ad. They will run until June 10th. I am going to see which works best based on my google analytics report compared to my sales. Hopefully there will be sales!
My budget...
You pay for each time someone clicks on your ad and is directed to your shop. You set your daily budget, which means that once enough people have clicked on your ad to reach your budget, facebook stops showing the ad. They will never go beyond your daily budget so you are in control of how much you are spending. My budget will get me about 8 clicks a day total. By June 10th, that's 104 clicks that will direct traffic to my etsy shop.

Facebook also allows you to choose your target market. This helps you control who is being shown the ad. I narrowed my international ad down to women age 18 and older, who were interested in: shopping, jewelry, fashion, etsy, handmade goods, blogging, weddings, or wedding planning. This is a great tool because since facebook is a social networking site, people already have their interests listed. You just have to tell facebook who to target, and they do the work for you (for a fee of course).

At the end of two weeks, I am going to spend no more than: $67.60. I'll be tracking my google analytics to see where most of my visitors to my etsy shop are coming from. My goal is to make sales (obviously) and have more traffic to my shop. Traffic = Awareness. Facebook makes it super simple to take out an ad, I suggest you try creating a couple drafts and see how they turn out. Facebook will save it, and you can always decide later to run the ad.

Ok, now it's time for your feedback. Was this post helpful? Do you have any advice/suggestions of your own? Just post them in the comments section below and I'll get back to you!


  1. great! I have been wondering about facebook ads and whether or not I should do it.

  2. Brilliant! Thanks for sharing!



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