June Giveaway is Here!

I found mkmclark through the etsy forums, and when she offered to submit her product for my June giveaway, I was beyond thrilled! To the lucky winner of this giveaway, she is offering up to 5, 4x6 photo letters to spell any word you choose! This is such a unique idea, and her photography is perfect for any decor. She was also gracious enough to give an interview!

1) How long did it take to find all the letters of the alphabet to photograph?

I began taking photographs of letters nearly two years ago when I was in Asheville, North Carolina for a long weekend. While walking around Baltimore Estates I saw a fabulous tree that looked like the letter Y. After that, everywhere I looked I saw letters. And so it began! I probably had all the letters of the alphabet within a few months - but it wasn't until a few weeks ago that I decided to open a shop on Etsy.

2) What have you found to be your most successful promotion technique?

Interestingly, my profession is business-to-business marketing. This, however, is my first experience doing business-to-consumer marketing with a focus on the web. So, there is a lot to learn! When I first opened my shop I did a promotion - the first five orders were free. I got a lot of website views and a number of orders quickly. Since then, things have slowed down. So, obviously giving things away works wonders, but doesn't sustain business.

3) Do you sell anywhere else besides Etsy?

Currently I only sell my photography on Etsy. However, I hope be a vendor at some local North Carolina festivals this summer.

4) Besides your wonderful photography, is there anything else you enjoy creating/doing in your spare time?

I just got married two months ago, so for the past year I learned everything I could about wedding planning. I worked with a number of Etsy sellers to create custom invitations, stickers and save-the-dates. Every last detail of our big day was perfectly executed thanks to all the planning. Since the wedding, I've actually thrown my best friend a bridal shower, and am helping another friend plan her 30th birthday bash. It seems as though I have a knack for party planning!Product

Some more words from Katie:

Finding th perfect gift can be a challenge. You want it to be personal, thoughtful and something that doesn’t necessarily break the bank. If you've ever been stumped by the gift-giving dilemma, I’ve got a great idea for you! You can create a custom sign using pictures that capture letters from nature, architecture and everyday life. First name, last name, a special saying – it’s up to you. Katie Cat Creations has an array of letters to choose from … and the best part, they are affordable! It’s an out-of-the-ordinary gift that’s bound to wow that special someone. Your 4x6 prints will be mailed within 24 hours – then all you need to do is find a frame for your custom creation. Big impact + small investment = the perfect gift! Check them out today and let us know what you think.

Ok, so now for the giveaway! The rules on this one are a little different. In the comment section below this post, please let us know what word you would spell with Katie's letters and why! The winner will be chosen at random on June 30th! Don't forget to show her some love, and heart her shop as well!

For more great monthly giveaways, please follow my blog if you'd like!

Beginner's Craft Course: Facebook Ads

I'm proud to start my beginner's craft course in sales, marketing, and business with you today! I will experiment with various marketing techniques and promotions, share tips from my own brain as well as outside sources, then I will actually try out all the techniques with my etsy shop and review my progress. Today I'm starting with Facebook Ads.

Disclaimer: I'm no expert. I am going to make mistakes. This is a learning process for me as well as my readers. I welcome any comments or questions, or advice and I will try to respond to each and every one. I can learn from you as much as you learn from me!

I've had a little success with Facebook ads in the past, so I want to try it out again for a longer period of time. I only have a small budget, ($5.20 per day). I've taken out a local ad, including only the more "well off" cities in Ohio, and I have also taken out an international ad. They will run until June 10th. I am going to see which works best based on my google analytics report compared to my sales. Hopefully there will be sales!

My budget...

You pay for each time someone clicks on your ad and is directed to your shop. You set your daily budget, which means that once enough people have clicked on your ad to reach your budget, facebook stops showing the ad. They will never go beyond your daily budget so you are in control of how much you are spending. My budget will get me about 8 clicks a day total. By June 10th, that's 104 clicks that will direct traffic to my etsy shop.

Facebook also allows you to choose your target market. This helps you control who is being shown the ad. I narrowed my international ad down to women age 18 and older, who were interested in: shopping, jewelry, fashion, etsy, handmade goods, blogging, weddings, or wedding planning. This is a great tool because since facebook is a social networking site, people already have their interests listed. You just have to tell facebook who to target, and they do the work for you (for a fee of course).

At the end of two weeks, I am going to spend no more than: $67.60. I'll be tracking my google analytics to see where most of my visitors to my etsy shop are coming from. My goal is to make sales (obviously) and have more traffic to my shop. Traffic = Awareness. Facebook makes it super simple to take out an ad, I suggest you try creating a couple drafts and see how they turn out. Facebook will save it, and you can always decide later to run the ad.

Ok, now it's time for your feedback. Was this post helpful? Do you have any advice/suggestions of your own? Just post them in the comments section below and I'll get back to you!

Facebook Ads Continued

I made a sale last night! I don't know if the recent Ad I took out on Facebook was responsible or not. I'm a little sheepish to ask the person... but maybe for the sake of research I should just shoot them a convo.

In other news, I will be announcing the June giveaway later tonight, and you won't wanna miss this one!

Kenny Co Op

I live in Highland Square in west Akron. Its an artsy community with old buildings reminiscent of downtown New York City. A small square, only about 3 blocks is home to Angel Falls Coffee Company , a small library, and a couple of cute shops, including an indie fashion boutique, and an old school record store. In the center of the square is an old movie theatre with just one big screen, where popcorn is a dollar fifty, and you can enjoy a glass of wine. There is also a Chipotle. Yes- I live in heaven.

I was wandering through Revival, the indie fashion boutique, not really planning on buying anything, when I came across a very zen smelling candle. I don't know how else to describe it, but I can tell you that I'm sitting in my apartment taking in very deep breaths trying to take in all the scent this candle has to offer. I think all this oxygen is going to my brain.

The candle's maker is a company called Kenny CoOp. They are a completely vegan product, with absolutuly no animal testing as stated on their website. The candle I bought is called Koala, and it is scented with Lavender and Tea Tree. Their prodicts can be purchased by visiting their etsy shop. This is a great company, and having tried the product, I highly recommend my readers to check out the shop and show them some love!

Quickie

So I just have time for a quickie before bed... hehehe.

I spent my day indoors enjoying the beautiful sun from the office window. Sigh. But its almost Friday, and I have some very exciting plans for the weekend...

I want to thank all my readers and entries in the May Giveaway first of all for your lovely comments on my bracelet! I am going to be doing a giveaway every month, featuring other talented artists and designers, so please stay tuned!! It's a real confidence booster to show a piece of my jewelry and have so many positive comments, since I haven't had a sale in a while. Thank you all so much I can't wait to see who wins!

I'm really loving this blogging thing, and can't wait to post what I've come up with this week. Including but not limited to a new giveaway (you'll want to see this one!) and fresh new ideas for marketing yourself as a designer. I plan to try these tips out first hand, then write about them.

Marketing is such a huge part of business. In fact, more money is spent on marketing and advertisement than production and payroll in many well-known established businesses. So it is important for those of us in the creative industry who are trying to make a buck, to remember the important role marketing plays in our ventures. If no one knows about you, how will they buy your product?

I write about this as if I'm a seasoned vet, but really I haven't even done one craft show! So this is what I'm going to call my "Beginner's Craft Course" in sales, marketing, and business. I'm going to apply my knowledge as a previous business management major, to the context of handmade goods. Hopefully it will yield positive results for me (obviously), and you as well!

Practice Makes Perfect

I got my metal stamps in the mail! I've been practicing all day, and I'm almost etsy ready. I also ordered genuine birthstones to embellish my jewelry with, but I'm still waiting on those. Take a look at my progress! Any comments/critiques welcome. Do you think my work is etsy ready?

Go Green Tea

I'm admittedly not a huge supporter of the whole carbon footprint reducing, going green lifestyle. I drive a fuel efficient car, don't use more water or electricity than I need to survive. I believe in recycling, and I do my part. I'm just too busy to worry about every little thing and how it impacts our poor environment- I have a life to live and I'm sorry if that offends anyone. I know my stance is not the trendiest, but oh well.

Now that I'm done ranting, I wanted to compliment this beautiful bracelet. Just because I'm not as Eco-chic as the rest of you, doesn't mean that I don't appreciate a work of art!

When I was little, my father was always taking a piece of nothing and making something beautiful with it. One day our washing machine broke, so instead of throwing it away, he buried it in the middle of my mom's flower garden. She was rightfully furious, but then he filled it with water, and bought some large goldfish, and released them into the new up cycled pond. Those fish lived there for years (even through the winter somehow).

This bracelet is very touching to me, because it reminds me of those "wow" moments we used to have when my dad would come up with some crazy way to use something that would have otherwise been discarded.

This bracelet is made by Eleven And One Design on etsy. The small tiles are an old iced tea can. To me, the highest form of creativity exists in these types of items. The world has discarded it, and the artist recreates it into something beautiful that the world can relate to.